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Custom Wesh High Life Tshirt Gray with logo resembling Miller Ale.

CUSTOM

COLLECTIBLES

We initially launched as Lil Fire Shop, a name inspired by our little boy, Aiden—which fittingly means "little fire" in Gaelic. Our start was small, selling collectible Code 3 fire trucks and various firefighter collector items. As the demand for custom gear grew and the collectibles sold out, LFS naturally transitioned to become the full-service custom apparel and promotional powerhouse you know today. This shift allowed Eddie to pursue a business dream while staying connected to the service community.

Image by Timo Wagner

MORE THAN JUST APPAREL

Our Story is Built on Family, Service, and Custom Creation.

LFS Apparel & Promotional is owned and operated by Mandy and Eddie Roth. What started as a small, passion-driven side project has grown into a thriving custom apparel business powered by a deep commitment to family and community. This isn't just about printing shirts; it's about fulfilling a dream and staying connected to the professions we proudly serve.

Collage of photos of the owner Eddie and his family.
Collage of Owner Ed and his family.
aiden

Family Driven, Community Focused.

At the heart of LFS is our son, Aiden, who is diagnosed with epilepsy and faces learning disabilities. This business is Eddie’s dream fulfilled, providing him the opportunity to support our family and allow him to cut back on extra overtime shifts. It is also a testament to Mandy, who is not only a devoted mother and nurse but Aiden's greatest champion. When you choose LFS, you’re supporting a small business with a big mission: enabling a father to be home and supporting a mom who carries the world on her shoulders.

We truly started from the ground up. Our first major job was printing gear for Eddie’s own station, Wesh Engine 4. That simple, local trust quickly spread, and word-of-mouth took over. We've since had the honor of teaming up with countless organizations

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Eddie utilized his background in business to grow this into the dream he always wanted. Our success is a direct result of our commitment to quality and the trust you place in us.

Built by word of mouth, now trusted by professionals.

  • Fire Departments

  • Benevolent Associations

  • Clubs & Organizations

  • Police Departments & EMS Agencies

  • Schools & Youth Clubs

  • Small & Large Businesses

Thank you for being our customer!

Thank you to our loyal customers, past and present, for making this dream a reality. We are incredibly grateful for your support and look forward to meeting or talking with new partners in the future to help you create your next great custom design. 

Custom Tshirt created for FDNY NYC Fire Department Rescue 2.
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